the park café

The Park Café

Our client was the owner of a pretty little seaside café and bistro set in a beachfront park in Poole, Dorset.

The logo reflected the area’s sailing heritage and the iconic beach huts were represented by a colourful illustration used widely to promote brand recognition. Menus, large scale banners and flyers were produced, plus social media graphics.

Logo evolution – The original logo had been created by the owner’s printer. In 2016 we were asked to ‘tweak’ the logo, keeping the brand’s navy and yellow colours, anchor and circular motif. We added a pale grey-blue as the third and rearranged the elements, playing with scale and balance. 18 months later, we presented a new logo after the café began opening in the evenings and became licensed to sell liquor.