Logos and Colors and Fonts, Oh My!
More than just a fancy logo, your brand identity makes your company’s content and ethos instantly recognisable; showcasing your uniqueness, building loyalty, and increasing revenue.
Having your brand identity professionally defined and designed shows you’ve invested in yourself and that you’re not just playing at being in business, you really mean business.
We look deeply into what your company offers and the core values your brand stands for.
We take on board your ideas about what you want your customers to know about you, your products and your services.
Using our decades of branding expertise, we marry all of your ideas with current industry and marketing knowledge, showing off the very best of YOU.
BRAND IDENTITY
Case Study | The Picnic Basket
A deli and take away serving wholesome, delicious food and coffees to eat in or take away.
The Brief
The clients, Clare and Joe, are planning a pitch to investors for their deli concept and had already created a circular logo in canva.
They were happy with the brand colour but their logo and branding had been described as too ‘clunky’ and ‘amateurish’ by fellow business owners when the pair asked for honest feedback at a business breakfast.
Wanting to put across the feel of wholesomeness, freshness, and harvested abundance for their deli, they accepted that professional design and branding input was required if they were going to impress potential investment in their idea.
Flaunt was very happy to have been recommended by two of the businesses giving feedback.
Brand before and after
What we did
We started with their self-made logo and began by realigning the elements and playing with the scale. We emphasised PICNIC in both scale and a contemporary hand-scribed style font as this word evokes the idea of ‘wholesomeness’ beautifully.
We then removed the literal picnic basket icon as it was surplus to requirements.
We played with the colour balance and changed the harsh black to pure white which softened the impact and balanced the green to give it the ‘freshness’ it was lacking, then we reversed green on white as this particular green tone stands off a neutral background well, whether light or dark.
Finally we settled on a simple circular frame to contain the brand and added abstract line drawings of wheat heads, to subtly suggest ‘abundant harvest’ without being too literal.
We made the white background transparent so that when the logo is applied to an image, it appears an intentional part of the whole graphic rather than looking as though it has been ‘stickered on’ after the fact.
Thanks to Clare and Joe for their trust in redesigning their logo and producing concept graphics for their business pitches. We wish them luck and are looking forward to the launch of The Picnic Basket in the near future.
Logo evolution
Brand Identity
